Google Ads & Keywords

 This weeks objectives were a little hard to accomplish because I had a hard time coming up with word phrases that would be good key searches.  As a book review web site I am not selling anything that can be used descriptively, like hemp dog collars, and when I did searches for book review web sites I did not have any "ad" links that came up on several of my word combinations.  I think as I work through the process I will be able to refine my list and perhaps improve on the phrases I have already but I am just not sure of my ability to see the best ones.  I may have to go at it a little analytically and research word phrases that are less directly connected to my type of site but then I run the risk of having my "ad" show up and clicked on when someone is searching for something completely different.  Funny thing is, now that I understand what those "ad" links cost someone, I am now less likely to click on them for fear of costing someone money for a search that I am only doing casually or as a starter search to a bigger topic.  I may actually be hindering myself in my searches now because I know it is costing someone else money.  Now sure that was the point of this lesson but it was one of my big takeaways.